MrCAP · Since 1990
Swedish roots. International experience. An Estonian story.
MrCAP began in Sweden in 1990. Our own journey started with work in Sweden and continued in Estonia in 2008, with the same hands-on craftsmanship, systematic approach and long-term focus on quality.
-
1990
SWEDEN
The beginning of MrCAP's professional vehicle appearance restoration and protection concept.
-
2005–2008
EXPERIENCE IN SWEDEN
Work within the MrCAP system as technicians and in support and training roles for new locations.
-
2008
MRCAP ESTONIA
Practical experience and system knowledge gained in Sweden reach the Estonian market.
-
2014
RECOGNITION
MrCAP receives Sweden's Årets Franchisekedja — Franchise Chain of the Year — award.
MRCAP
More than a name. A way of working developed since 1990.
Established in Sweden in 1990, MrCAP is a vehicle appearance restoration and protection concept built around craftsmanship, technical skill and a considered workflow.
Over the years, methods, surface protection and knowledge of cleaning, correcting, restoring and protecting different materials have continued to develop.
For MrCAP, good service means more than a well-finished car. Long-term trust is equally important: personal service, honest advice and a solution based on the vehicle's condition and its owner's goal.
SWEDEN · 1990
The system where it all began.
MrCAP emerged before the modern term detailing became widely used. Its focus was already professional restoration, protection and preservation of vehicle appearance.
It developed into an internationally used concept, with the MrCAP approach brought to markets including Germany, Portugal, Dubai and South Korea.
Different markets and conditions make one principle essential: the system must be repeatable, while every vehicle needs an individual approach.
2005 · THE START OF OUR JOURNEY
Practical work came before the Estonian business.
Our MrCAP story began in Sweden. We learned the system from within through everyday technical work, not simply by observing.
Assessing, cleaning, correcting, polishing, protecting and caring for interiors — before building a business, we had to learn the craft itself.
2005–2008 · SWEDEN
Experience grew beyond technical work.
Hands-on work was followed by supporting and training new MrCAP locations. This showed us how the same system works across different locations and markets.
A good result depends on more than a product. Preparation, correct methods, quality control and consistent transfer of knowledge matter just as much.
This experience later became the technical and service foundation of MrCAP Estonia.
OUR OWN TECHNOLOGY · FormulaU
Craftsmanship matters. So do tested solutions.
MrCAP has developed its own methods and surface protection. FormulaU is among the best known: a system where the result includes necessary cleaning, deoxidation, correction and preparation, not simply applying a protective product.
FormulaU surface protection has been assessed by the independent Swedish research institute RISE. Controlled laboratory testing provides a technical reference for the solutions we use daily.
Read about the RISE test →2008 · MRCAP ESTONIA
Swedish experience became an Estonian business.
MrCAP began operating in Estonia in 2008. One founder returned that year; the other continued working between Sweden and Estonia during the transition, joining the Estonian operation fully in 2009.
The aim was not simply to use an international name. We wanted to bring Estonia the methods and standards we had learned and applied in Sweden.
MrCAP therefore arrived with direct practical experience and knowledge of the system from within, not merely as a franchise concept.
BUILDING OUR OWN LOCATION
MrCAP Estonia was built step by step.
The first years involved doing much ourselves: fitting out premises, developing workflows, earning customer trust and adapting the system locally.
Our own location meant more than walls and equipment. It allowed us to create a working environment where every stage, from reception to final inspection, supported the intended quality.
2014 · ÅRETS FRANCHISEKEDJA
A franchise concept recognised in Sweden.
In 2014, MrCAP received Sweden's Årets Franchisekedja — Franchise Chain of the Year — award.
The award reflected the Swedish concept, international development and franchise model that allows the same principles to be applied across locations and countries.
For us, its meaning is straightforward: MrCAP is not built around one product or campaign, but a system developed, applied and taught over decades.
MRCAP TODAY
The same approach. New cars, materials and possibilities.
Today's MrCAP differs from 1990 or 2008, but the principle remains: good results come from human skill, the right process and attention to detail.
Good service does not end at handover. Long-term trust is central to MrCAP: personal service, honest advice and a considered solution based on the vehicle and its owner's goal.
The aim is not to do as much as possible to a car. It is to do what that car actually needs.
What it is built on
- Craftsmanship and technical skill
- Personal service
- A considered workflow
- Long-term customer relationships
- Local responsibility for our work
MrCAP Tallinn / Peetri
Experience matters when used well.
Whether protecting a new car, refreshing or restoring a used one, or solving a specific problem, we recommend work based on actual condition and your desired result.
